Skin Care with Coffee: A Necessary Indulgence

Seattle, WA August 15, 2004 -- La Vita Body products incorporate the benefits of infused coffee to exfoliate and rejuvenate the skin. Coffee stimulates, softens and nourishes cells, creating healthier and more vibrant skin. Preliminary reports from ongoing research suggest that lotion containing caffeine may reduce the harmful effects of sun exposure.

Featuring organic and cruelty-free products, La Vita Body is the first cosmetic company to gain Fair TradeTM certification, recognizing the company's pledge to protect coffee-growing communities. "I wanted to create a line of products that nurture people and a company that is environmentally responsible," says Jessica Friedman, founder of La Vita Body.

The line is based on four sensations for better everyday living: "Awake" creates a feeling of energy, "Soothe" delivers a sense of being nurtured and cared for, "Sensual" renews a feeling of attractiveness and pleasure, and "Calm" relaxes and delights."

"The fragrance and feel of La Vita Body products turn the routine of a daily shower into a luxurious experience", says Barbara Oliver, a long-time customer.

La Vita Body products are priced from $16.95 and are available at www.lavitabody.com and fine spas and salons nationwide.

Located in Seattle, WA, La Vita Body products promote soft, silky, calm, toxin-free skin while contributing positively to the environment and global community.





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